Client: D&S Dental Laboratory
The Challenge:
D&S Dental’s goal was to create a compelling visual tour of their lab space while also quantifying the value of their state-of-the-art technology and services. The company wanted to showcase their beneficial processes and technologies that lead to faster turn around times, efficiency and accuracy for dentists.
Our Solution:
Requisite Video saw the need to replicate the excitement dentists experience when touring the facility. We determined dentists, the target audience, needed to see how D&S Dental stays at the cutting edge of its industry by demonstrating its intricate, high-tech processes.
But equally important, we felt the value of the procedures and technologies should be explained simultaneously through voice over. We advised D&S Dental on the script so the video would demonstrate to dentists why these machines are truly beneficial to them. We also advised D&S Dental to place the video front and center on the homepage to welcome dentists and provide them a taste of the real life tour.