Client: D&S Dental Laboratory
D&S Dental’s goal was to create a compelling visual tour of their lab space while also quantifying the value of their state-of-the-art technology and services. The company wanted to showcase their beneficial processes and technologies that lead to faster turn around times, efficiency and accuracy for dentists.
Requisite Video saw the need to replicate the excitement dentists experience when touring the facility. We determined dentists, the target audience, needed to see how D&S Dental stays at the cutting edge of its industry by demonstrating its intricate, high-tech processes.
But equally important, we felt the value of the procedures and technologies should be explained simultaneously through voice over. We advised D&S Dental on the script so the video would demonstrate to dentists why these machines are truly beneficial to them. We also advised D&S Dental to place the video front and center on the homepage to welcome dentists and provide them a taste of the real life tour.