Client: Madison No Fear Dentistry
Madison No Fear Dentistry wanted to showcase a real, unique patient, Jack, with the goal of increasing the number of clients in his demographic. The company wanted to qualify its services to its desired target audience and show the positive impact of their work.
Requisite Video decided to show the dentist-patient relationship through a back-and-forth method of storytelling. We had Jack tell the story of his emotional dentistry journey while Dr. David Ducommun described how Madison No Fear Dentistry helped Jack overcome his fears.
To aid in Madison No Fear Dentistry’s goal of replicating clients like Jack, we determined the target audience needed to genuinely hear of the company’s credibility from someone just like them.