Big Brothers Big Sisters of Dane County wished to connect with potential participants/donors. The organization wanted to demonstrate the importance of their organization so donors and participants truly felt their money and time was well spent. They also wished to convey the positive impact of the organization and compel viewers to get involved.
Requisite Video decided to tell the story of the Big/Little pair, Bob and Malcolm. We wanted viewers to see the positive changes in the “Little’s” life but also emphasize the value of the relationship to the “Big.”
We decided to show imagery of the various activities the Big/Little do together and tell their unique story. We ultimately wanted the organization’s target audience to see the emotions and see the profound impact of the Big/Little relationship.