Client: Regal Roadsters
Regal Roadsters most pressing challenges were marketing oriented. The Madison-based company’s goal was to strengthen their online presence while also increasing overall exposure to the brand name.
Regal Roadsters wished to communicate that first and foremost they cater to customers by extending all their effort and attention to detail to their work.
Our goal is to exceed customer’s expectations of Regal Roadsters by creating a video production that showcases our client’s artistic talents. We opted for a rich, high-quality production that would convey the attention to detail and quality of craftsmanship to the audience. We wanted the audience to get excited about the work Regal Roadsters can achieve.
The final video product is targeted to a specific audience of automobile restoration enthusiasts by highlighting the intricacies of a restored 1939 Lincoln Zephyr on a typical Sunday drive through Madison roadways. We crafted the narrative to specifically embody the adventurous adrenaline-seeking mindset of the target audience . At the same time, the video production’s pleasing aesthetic qualities and gripping visuals appeal to a broader audience, which meets our clients goal of increasing overall exposure.
Featured on Ridelust.com “RideLust is a site for car enthusiasts by car enthusiasts”. Check out the post here.