Client: Terso Solutions
Terso Solutions’ challenge was communicating their product’s complex process in a digestible way for potential customers. The Madison-based company felt the audience may misunderstand the technology because describing the process in words proves complicated.
Terso Solution’s product is a RFID Storage Solution inventory system that uses advanced digital technology to simplify the often tedious inventory process.
The goal of our video production was to visually communicate the RFID Storage Solution system’s process and show how easy and useful the product is. The video showcases the great value of the product to the target audience and accentuates the system’s time-saving qualities. By using visual accents, we show the audience how to use the digital cards while storing various items. Our video also provides a simple yet comprehensive overview of the process in a way that’s compelling to the target audience.