We had been making weekly tip videos with our longtime client, Infinity Martial Arts. However, when the time came for the next year’s projects, we saw a potential solution for greater business progression. While the tip videos alone were successful, IMA’s current site didn’t organize or leverage the potential of these videos.
Instead of tip videos, we suggested a two-part solution that would leverage these current tip videos and promote the school’s new location. We suggested creating a brand new website that would better organize IMA’s strong media assets and resonate with potential clients overall. Requisite Video built the site and created specific navigation, SEO-rich copy and media that would better reach IMA’s target audience. On the homepage, we featured this high-energy, flashy video that shows off IMA’s new school and how it is unique and ideal for martial artists.