Axley-Brynelson is a Madison law firm that needed a single promotional video that would grab viewers’ attention and lead them to watch more videos that pertain to their inquiry. Most importantly, the video needed to convey why Axley is unique and stands out from other area law firms. The greatest challenge for our client was leveraging their previous testimonial videos with this overview video.
Requisite Video decided to take advantage of Youtube’s annotations to encourage qualified viewers of the overview video to continue watching a testimonial video in line with their interests. The promotional, overview video works as the first impression to spark relevant viewers’ interest.
The additional leveraging of these annotations lead interested viewers to learn further about Axley. The finished product is a professional, engaging piece that encourages targeted viewers to click on one of the four testimonials shown on screen at the end.