Staples Marketing approached Requisite Video to film a behind-the-scenes video for their one of their “Zero in Wisconsin” tv spots. This ad featured snowboarders advocating against drunk driving. Staples Marketing and the production crew from Tilt Media, Inc. wanted this behind-the-scenes video to help with the online marketing of the tv spot.
Requisite Video knew the young target audience of these TV spots are interested in behind-the-scenes, fun online videos since most of their time is now spent online. We opted to match the original video’s tone by using a quick, high-energy style with fast cuts and energetic music. The end result was a flashy, inviting video with content and style that resonates strongly with the tv spot’s intended audience of young drivers.